04
Typography
Typography is a cornerstone of the Crescendo system. We employ two typefaces designed to be as bold as our guarantees, and as clean as the data that delivers them.
Fonts
We use two key typefaces in our brand identity: Unbounded and Sora. This set allows us to create contrast and communicate confidently across all medias, while ensuring clarity and optimal legibility. You can access these globally across Google Workspace.
Weights & Styles
To ensure brand consistency and maximum readability, we use a restrained approach in selecting font weights and styles. Within the Unbounded family we only use ALL CAPS and BOLD. Within the Sora family, we primarily utilize Regular, and Semibold
Spacing & Sizing
While there is no official sizing, we’ve built a structure to help your assets remain on brand and legible to every audience. Please use this sizing guide to format your documents.
H1 - LOREM IPSUM
H2 - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
H3 - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
H4 - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Coloring
The Crescendo brand depends on strong messaging to deliver the brand, keeping color usage minimal in text.
Kerning: the space between individual letters.
Tracking: the space between all letters.
