05
Color
Color adds impact, excitement, and identity to a brand. We leverage bold colors and high contrast combinations to set ourselves apart in the market and embody the provocateur persona we identify with.
The Basics
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
The color values listed here are shown with their HEX code. Because most of the work we do here is digital, this will be the primary value you'll use.
HEX color values do not directly translate to print. If you are doing a project that requires printing, like a poster or a tshirt, reach out to the design department for help with color matching and print setup.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Primary Colors
We use a black and white palette as our primary colors. These colors should be your default for major components on all design pieces. i.e) backgrounds, text blocks, etc.
Accent Colors
Usage
The Crescendo color palette was designed to be simple to use and quick to create impact. While most colors work well together, here are some do’s and donts as general guidelines.
Proper usage
Improper usage
A GREAT HEADLINE
A great headline
Finally. A Chat Assistant That Can Actually Read the Room.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Finally. A chat assistant that can actually read the room.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
